Playing cards redesigned

Vända Playing Cards began as a personal design challenge to create a deck of cards where every card is rotationally symmetric. The resulting product raised over $27,000 during a Kickstarter campaign intended to cover printing costs. Since that initial success, five additional projects have successfully funded, totaling over $200,000 in money raised. Vända is now an established brand with a large customer/fan base and is regularly producing new card decks.

My Role

I am the Founder and Creative Director of Vända Playing Cards. I’ve personally designed most of the product line in addition to serving as Art Director for the Vända Artists Series, a collection of decks involving collaboration with some amazing artists from around the world. Aside from graphic design of the cards, I have also designed and built the ecommerce website and created all marketing materials.

Platform

Web-responsive (all devices)

Timeline

2 months

Skills

UX Design & Wireframing
Visual Design
Art Direction
Marketing
Project Management

Tools

Adobe Illustrator
Adobe Photoshop
Sketch
InVision
Google Analytics
Wordpress
Shopify
Asana