Measuring Potential, Not Risk
SelfScore’s mission is to measure future potential in thin/no-file cases, particularly college students who have demonstrated creditworthiness but have not yet established a credit history. Starting a modern lending company from the ground up required building an account dashboard application for users to apply for a credit card and also manage their account when approved.
Design an end-to-end experience from marketing ad funnels through application flow, onboarding process, account management screens, and email/text notifications.
As Senior UX/Visual Designer, I collaborated with the UX Director on high-level user experience flows, designed roadmap/wireframes for all screens, designed a card-based web-responsive dashboard interface, designed a complete brand system & applied visual design to all screens, designed marketing materials (landing pages, emailers, and banner ads), and provided art direction for promotional videos.