Door through door service
CareLinx connects families with quality, professional in-home caregivers. Through a partnership with Lyft, they wanted to offer ride services as an additional feature within the CareLinx app, allowing both families and their caregivers to order rides when needed.
Design a complete end-to-end experience for users to order Lyft rides within the CareLinx app with different views/features for families and caregivers.
As Lead Product Designer, I collaborated with the Director of Product on high-level user experience flows, designed roadmap/wireframes for all screens, applied visual design using brand style guidelines, designed & built marketing materials (landing pages, website modules, and related collateral material), and provided art direction for promotional video.